Joi AI 是一个虚拟伴侣和 NSFW 角色扮演平台,而且它也不是该领域唯一的平台。 Joi 是不断增长的基于网络的人工智能配套平台市场的一部分,其中包括 Candy AI 和 SpicyChat AI,Appfigures 指出这些应用智能平台在传统移动应用商店之外运营。 Appfigures 估计,即使没有这些平台,自 2022 年以来,通过 Apple App Store 和 Google Play 提供的 NSFW 和浪漫 AI 伴侣应用程序也已为消费者带来了 4.27 亿美元的支出。
莱文表示,“自慰顾问”职位的申请者来自世界各地,其中最大的群体来自美国和尼日利亚。 Levin 表示,虽然大多数申请者都是 20 多岁的男性,但女性也有大量申请。这些申请还包括一些意想不到的简历,从专业侍酒师到前性工作者和勤杂工,每个人都声称自己“有资格”担任该职位。
该公司于 2023 年成立,并于 2025 年由 Eva AI 从 Eden 更名为该公司,其名称取自《银翼杀手 2049》中的 AI 同伴角色 Joi。然而,莱文澄清说,与成人行业缩写词“JOI”(“jerk off instructions”的缩写)的任何相似之处纯属巧合。
在7月1日开始的为期一个月的研究中,参与者将完成三项每日调查,测量使用Joi AI的每日引导自慰功能前后压力、情绪、孤独、睡眠、自尊、屏幕时间、渴望和其他健康指标的变化。他们还将评估体验并提出平台改进建议。该研究将持续到七月。
Levin 表示,2000 美元的报酬是对 10 名参与者完成日常调查所需的时间和承诺的补偿,而不是通过手淫赚钱,并补充说结果将有助于确定该项目是否扩展到更大规模的研究。
对于参与者来说,这项研究提供的不仅仅是薪水。在 Joi 提供给 Decrypt 的评论中,一位化名 Tango Mike 的参与者表示,对人工智能在亲密关系中的作用的好奇促使他参与了这项研究。
“我是那种不太善于与女性私下交谈的人,因此我已经单身很长一段时间了,”凯沙夫补充道。 “使用人工智能伴侣也会让我有信心探索如何利用该技术与女性调情。至少使用人工智能,不会对我的个人性格进行评判,这也间接有助于增强我未来的性格。”
尽管该帖子被疯传,但 Keshav 和 Tango Mike 的评论反映了莱文认为有这么多人申请的原因。
“我们正处于孤独流行之中——我们变得越来越孤独,尤其是在社交媒体面前,”她说。 “但令人惊讶的是,人工智能陪伴实际上有助于减少孤独感,与社交媒体不同,人工智能陪伴可以帮助人们感到支持和倾听,我认为很多很多人都在努力寻找可以倾诉的人。”
Levin 表示,许多人最初发现 Joi AI 是因为它的成人内容,但最终还是留下来进行对话。她说,这种模式与该公司对“人工智能性恋者”的研究是一致的,即与人工智能伴侣形成浪漫或性关系的人。研究人员将这种更广泛的现象描述为“双性恋”,而在线社区也采用了包括“AI有性恋”和“双性恋”等标签。
“我们做了一项关于‘人工智能性行为’的研究,我们将这些人称为人工智能性欲者,即对与人工智能的关系感兴趣的人,”她说。 “许多人不认同这个标签,因为它还没有广为人知,但他们仍然符合人工智能性的所有条件。”
莱文说,一些用户经常向重要的其他人隐藏他们的人工智能伴侣,因为他们感到尴尬,或者正在使用聊天机器人来探索他们不舒服讨论的性幻想。
五月,百翰大学的研究人员进行了一项研究
In brief
More than 150,000 people applied to Joi AI's paid AI-guided masturbation study.
Applicants from around the world forced the company to create a public selection process.
Joi AI says many users come for adult content but stay for conversation and companionship.
When the AI companion company Joi announced in May that it would pay people $2,000 to test an AI-guided masturbation feature, it expected attention. It didn't, however, expect the campaign to go viral, drawing more than 150,000 applications.
Instead, the flood of applications forced the company to quickly develop and publish a formal selection process explaining how participants would be chosen.
"Yeah, it was crazy. First of all, we didn't expect to receive that many applicants, and we didn't think beforehand that we would need to have this application process set up initially,” Julie Levin, Head of Brand and Communications at Joi AI, told Decrypt. “We wanted 10 people because we wanted to have a diverse group of different genders, different ages, with different preferences, so that we could receive stats from many different people.”
Joi AI is a virtual companion and NSFW role-play platform—and it isn’t the only one playing in this field either. Joi is part of a growing market of web-based AI companion platforms that includes Candy AI and SpicyChat AI, which app intelligence platform Appfigures noted operate outside traditional mobile app stores. Even without those platforms, Appfigures estimates NSFW and romantic AI companion apps available through Apple's App Store and Google Play have generated $427 million in consumer spending since 2022.
According to Levin, applicants for the “masturbation consultant” role came from around the world, with the largest groups coming from the United States and Nigeria. While most of the applicants were men in their 20s, Levin said women also applied in significant numbers. The applications also included some unexpected résumés, from a professional sommelier to a former sex worker and handyman, each arguing they were uniquely “qualified” for the role.
The company, which launched in 2023 and rebranded from Eden by Eva AI in 2025, takes its name from Joi, the AI companion character in “Blade Runner 2049.” However, Levin clarified that any similarity to the adult-industry acronym "JOI," short for "jerk off instruction," was coincidental.
In the month-long study that began on July 1, participants will complete three daily surveys measuring changes in stress, mood, loneliness, sleep, self-esteem, screen time, cravings, and other wellness indicators before and after using Joi AI's Daily Guided Masturbation feature. They'll also evaluate the experience and suggest improvements to the platform. The study will run through July.
According to Levin, the $2,000 payment compensates the 10 participants for the time and commitment required to complete daily surveys rather than monetizing masturbation, adding that the results will help determine whether the project expands into a larger study.
For the participants, the study offered more than a paycheck. In comments provided to Decrypt by Joi, one participant, going by the pseudonym Tango Mike, said curiosity about AI's role in intimacy drew him to the study.
"I was primarily curious about how AI is changing the way people experience intimacy and connection,” Tango Mike said. “The compensation certainly made the opportunity more attractive, but what really interested me was contributing to a project exploring the relationship between AI, emotional well-being, and human behavior.”
Another participant, going by Keshav, said the unusual nature of the opportunity immediately caught his attention.
“Basically, it was a kind of unique job being offered, especially on something that is a routine or a hobby that is conducted on a daily basis,” Keshav said. “Furthermore, to be paid on doing this kind of stuff that is usually considered as a taboo subject was also unexpected.”
Keshav said he had never used an adult AI companion before and was intrigued by the opportunity to explore new forms of AI-guided intimacy, hoping the experience would help him build confidence in real-life relationships.
"I am the kind of person who is not very expressive in speaking to women personally, hence why I have been single for quite some time,” Keshav added. “Using an AI companion will also give me the confidence to explore how to flirt with women using the technology. At least using AI, there will be no judgment on my personal character, which indirectly will also help to enhance my personality going forward."
Despite the viral nature of the posting, Keshav and Tango Mike’s comments reflect why Levin believes so many people applied.
“We’re in a loneliness epidemic—we’re getting more and more lonely, especially with social media,” she said. “But surprisingly, AI companionship actually helps reduce loneliness, and unlike social media, AI companions help people feel supported and feel heard, and I think many, many people struggle to find someone to talk to.”
Levin said many people initially discover Joi AI because of its adult content but stay for the conversation. She said the pattern aligns with the company's research into "AIsexuals"—people who form romantic or sexual relationships with AI companions. Researchers have described the broader phenomenon as "digisexuality," while online communities have also adopted labels including "AIsexual" and "wiresexual."
“We did a study on what we call ‘AI sexuality,’ we refer to these people as AI‑sexuals, people interested in relationships with AI,” she said. “Many don’t identify with that label because it’s not widely known, but they still tick all the boxes of AI sexuality.”
Levin said some users often hide their AI companions from their significant others because they feel embarrassed or are using the chatbots to explore sexual fantasies they aren't comfortable discussing.
In May, a study by researchers at Brigham Young University, the Institute for Family Studies, and the Wheatley Institute found that 69% of young adults who regularly use AI romantic companions hide it from their partners. However, Levin said many Joi AI users eventually shift from requesting explicit images to spending more time talking with their AI companions.
In the end, Levin said, the study is designed to examine whether masturbation can be part of a healthy wellness routine while encouraging a more open conversation about the topic.
“The idea is that masturbation is a healthy part of a person’s wellness routine, especially if someone is single and doesn’t have regular sex,” she said. “The point was to try to find patterns and prove that masturbation is not something we should be hiding or shy about talking about — it’s totally fine.”
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