Polymarket 正在美国开展一场卷土重来的活动，包括以影响力为主导的营销活动以及与主要运动队、美国职业棒球大联盟以及 CNBC 和 CNN 等新闻媒体的合作。 Polymarket 于 12 月开始在美国进行复兴，推出了一款由美国商品期货交易委员会 (CFTC) 监管的移动应用程序，该应用程序允许用户在体育赛事上投注真钱。 据美联社周三报道，Polymarket 已启动一项活动，以说服政策制定者、监管机构和潜在用户相信它是值得信赖的。
据美联社报道，Polymarket 正在与社交媒体影响者合作，在 TikTok 和其他平台上进行病毒式营销，并与主要运动队、美国职业棒球大联盟以及 CNBC 和 CNN 等新闻媒体签署了合作协议。 Polymarket 美国业务主管丹·李 (Dan Lee) 周三在接受美联社采访时表示，尽管 Polymarket 过去曾面临过问题，但其在美国采取的措施将有助于使其合法化。 “我认为，国际业务占据了交易量的大部分，这往往掩盖了我们在美国为扩大 Polymarket 的接受度而取得的进展，”李说。 该公司的 X 帐户现在拥有 170 万关注者，每天都会发布多次有关时事的帖子。竞争对手平台Kalshi自2020年以来一直在商品期货交易委员会（CFTC）的监管下运营，拥有431,400个。
上个月《华尔街日报》调查称，Polymarket 在没有充分披露赞助信息的情况下，利用付费影响者在社交媒体上宣传模拟交易和奖金，从而推动了这一举措。该公司当时告诉《华尔街日报》，“致力于维护准确、公平和透明的市场”。 四年前，Polymarket 同意停止为美国客户提供服务，作为与 CFTC 达成 140 万美元和解协议的一部分，CFTC 指控其提供了未注册的基于事件的衍生品。 2024 年底，联邦执法官员突击搜查了 Polymarket 首席执行官 Shayne Coplan 的住所，调查该平台是否在双方同意不继续为美国用户提供服务的情况下继续提供服务。 当时证实，尽管有该协议，美国居民仍然能够在该平台上进行交易。由于总统换届，美国检察官和美国商品期货交易委员会 (CFTC) 的调查在七个月后被撤销，且没有受到任何指控。 Polymarket 在美国的修复工作于去年 12 月开始，推出了一款移动应用程序，提供了一种在 CFTC 监管下使用真钱投注体育赛事的新方式。 Polymarket 没有立即回应 的置评请求。
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Polymarket is mounting a U.S. comeback campaign, including influencer-driven marketing and partnerships with major sports teams, Major League Baseball and news outlets like CNBC and CNN, AP reported.
Polymarket began its U.S. rehabilitation in December with a CFTC‑supervised mobile app that lets users bet real money on sports events.
Polymarket has started a campaign to persuade policymakers, regulators and potential users that it is trustworthy, the Associated Press reported on Wednesday.
According to the AP, Polymarket is working with social media influencers to produce viral marketing on TikTok and other platforms and has signed partnership agreements with major sports teams and Major League Baseball as well as news outlets including CNBC and CNN.
The steps Polymarket is taking in the U.S. will help legitimize it despite the issues it has faced in the past, Dan Lee, head of U.S. operations, said in an interview with AP on Wednesday.
“I think having the international business being the bulk of the volume, it often sort of masks the progress we are making here in the U.S. to broaden Polymarket’s acceptance,” Lee said.
The company's X account now has 1.7 million followers and posts about current events several times a day. Rival platform Kalshi, which has been operating under the supervision of the Commodity Futures Trading Commission (CFTC) since 2020, has 431,400.
The push follows last month's Wall Street Journal investigation alleging Polymarket used paid influencers to promote simulated trades and winnings on social media without adequate sponsorship disclosures. The company was “committed to maintaining accurate, fair, and transparent markets," it told the WSJ at the time.
Four years ago, Polymarket agreed to stop serving U.S. customers as part of $1.4 million settlement with the CFTC, which alleged it had offered unregistered event-based derivatives.
In late 2024, federal law enforcement officials raided Polymarket CEO Shayne Coplan’s home as part of an investigation into whether the platform continued serving U.S. users despite the agreement not to. confirmed at the time that U.S. residents were able to trade on the platform despite that agreement. Investigations by U.S. prosecutors and the CFTC were dropped seven months later without charges after a change in presidential administration.
Polymarket's U.S. rehabilitation started in December, with a mobile app offering a new way to bet on sports events using real money under CFTC oversight.
Polymarket did not immediately respond to a request for comment.
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