何一香港AMA：探讨BNB Chain、比特币的长期价值与投资者的生存策略在香港BNB Chain活动上，何一以免费AMA形式分享了她对BNB Chain生态、比特币的长期价值、AI与Web3的关系、女性成长、用户信任、普通投资者的资产配置、以及加密行业监管和项目估值逻辑的看法。她表示，BNB Chain和币安的核心仍然是“信任”和长期共创；她对比特币较长周期的全球金融价值持乐观态度，认为人工智能和区块链不是零和竞争，而是两条长期并行、相辅相成的技术路径。对于普通投资者，何一建议优先配置顶级、相对稳定的资产，只保留一小部分高风险机会。同时，她建议建立独立认知，控制仓位规模，了解风险，避免被市场叙事所引导。对于项目评估，她认为关键在于项目是否真正有用
能否产生可持续的利润，是否愿意将价值回馈给自己的代币和社区。总体而言，本次AMA更多的是围绕“认知、信任、执行、长期主义”展开的公众交流。本次记录所表达的观点不代表Wu Blockchain的观点，不构成任何投资建议。请严格遵守当地法律法规。音频转录和翻译由GPT生成，可能存在错误。给年轻女性的建议：勇气、认知、执行力、野心缺一不可问题：作为一位年轻而成功的女CEO，您对年轻女性有什么建议？ 何一：其实有一个非常成熟的理论，如果一个人想要成功，就必须具备
Yi He’s Hong Kong AMA: Discussing BNB Chain, Bitcoin’s Long-Term Value, and Survival Strategies for Investors
In a free AMA format at the BNB Chain event in Hong Kong, Yi He shared her thoughts on the BNB Chain ecosystem, the long-term value of Bitcoin, the relationship between AI and Web3, women’s growth, user trust, asset allocation for ordinary investors, as well as crypto industry regulation and project valuation logic. She stated that the core of BNB Chain and Binance remains “trust” and long-term co-creation; she is optimistic about Bitcoin’s global financial value over a longer cycle, and believes that AI and blockchain are not in a zero-sum competition, but rather two technological paths that will run parallel and complement each other in the long term.
For ordinary investors, Yi He recommended prioritizing allocations in top-tier and relatively stable assets, while reserving only a small proportion for high-risk opportunities. At the same time, she suggested building independent cognition, controlling position sizes, understanding risks, and avoiding being led by market narratives. Regarding project evaluation, she believes the key lies in whether a project genuinely has users, whether it can generate sustainable profits, and whether it is willing to give value back to its token and community. Overall, this AMA served more as a public exchange centered around “cognition, trust, execution, and long-termism.”
The views expressed in this transcript do not represent the opinions of Wu Blockchain and do not constitute any investment advice. Please strictly comply with local laws and regulations. Audio transcription and translation were generated by GPT and may contain errors.
Advice to Young Women: Courage, Cognition, Execution, and Ambition Are Indispensable
Question: As such a young and successful female CEO, what advice do you have for young women?
Yi He: Actually, there is a very well-established theory that if a person wants to be successful, they must possess at least some of four key traits. I believe the first is courage, the second is cognition, the third is execution, and the fourth is ambition.
I feel that Chinese people are often quite shy about using the word “ambition.” However, I believe that whether for men, women, or anyone else, wanting to succeed and desiring a better life is never something to be ashamed of.
The Relationship Between AI and Blockchain: Not Pure Competition, But Parallel and Complementary Technology Branches
Question: The current landscape of the entire Web3 industry is still highly complex. From February and March up to now, the market and its variables have been changing. How do you view the impact and opportunities of AI within the broader Web3 industry?
Yi He: I’ve been thinking about this recently. I believe many people here today have a background in the internet, embrace Web3, and are simultaneously paying attention to AI. Therefore, people often simply perceive AI and blockchain as being in a competitive relationship. From the perspective of short-term capital volume, market funds do flow between different sectors, which is why it feels like they are competing.
But fundamentally, I do not believe they are in an absolute competitive relationship. Whenever a new technology emerges, the most important question is: what problem does it actually solve? Does it solve efficiency issues, cost issues, or innovation issues? Can it bring broader changes to a certain industry? Only under these circumstances will it become a truly viable and competitive business model.
Therefore, I believe that AI and blockchain are not simply in competition; rather, they exist on two different branches of technological innovation and will manifest various forms of integration in the future.
Bitcoin’s Long-Term Value: Agreeing It Has the Potential to Surpass Gold Over a Long Cycle
Question: How many years do you think it will take for Bitcoin to surpass the status of gold, or even the US dollar?
Yi He: You mean Bitcoin surpassing gold, right? I agree that Bitcoin will definitely replace and surpass gold; it’s just a matter of time. I cannot tell you exactly how many years it will take, but I agree with this perspective.
If you actually try to buy a pile of gold and then attempt to travel to many places with it, you will find it extremely inconvenient. I once received a pure gold coin as a gift, which even had a BNB logo stamped on it. However, during a layover, that gold coin was stolen near customs. So from my personal experience, the reason I entered this industry without hesitation and became optimistic about Bitcoin back then was because I deeply believed that if the internet can connect people all over the world, there must also be a financial system capable of connecting everyone globally. And right now, Bitcoin is one of the most optimal candidates for this system.
Binance’s Vision: From a Trading Platform to Global Financial Infrastructure
Question: What are the true mission and values of Binance?
Yi He: Actually, from the very beginning, we didn’t just want to build a single product. When we first started Binance in 2017, our imagination was: if one day there was a product that could meet most people’s various needs — whether for payments, trading, or wealth management — what would it look like?
So, you will see now that our products are expanding; not just spot trading, but also futures, wealth management, payments, prediction markets, and various other services. We hope to truly become a global financial infrastructure, not just a trading platform.
Many people say we have three long-term goals, which sounds quite impressive. But actually, the new goal we set for our employees this year is to grow our user base tenfold. Growing tenfold means that our users won’t just come to trade; in the future, they might also use Binance for daily payments, routine wealth management, and regular financial activities in more countries. Trading is merely one of the functions.
Women’s Growth and Gender Relations: Become a Strong Individual First, Then Consider Relationship Choices
Question: There is a very interesting phenomenon in China right now: if a woman is successful, people will label her as either “masculine” or “feminine.” How do you view the discussions around “female empowerment” and “gender relations”?
Yi He: I have also thought about this question for a long time. Later, I figured it out: I am “the most competitive among men, and the most competitive among women.”
But I believe that no matter how others define it, the essence of growth is: who are you? You need to be like a tree, strong enough to stand on your own. When you are strong enough to support yourself, gender relations become just one important option in your life, not the entirety of it.
So, rather than the so-called “masculinity” or “femininity,” what is more important is: who are you, where do you come from, and where are you going? Whether you are at a peak or a trough in life, can you face yourself with absolute honesty?
Many people easily fall into a state of unclear self-cognition. You can be temporarily not strong enough, but you must at least know that you are not strong enough. You don’t have to announce it to everyone, but you need to know that you need to become stronger. Many people lack even the courage to admit they are not strong enough, which makes it very difficult to take the first real step toward growth.
Platforms Should Not Be Deified, But Should Strive to Solve Real Problems
Question: In some previous cases where users sought help after suffering asset losses, why was Binance willing to invest so much effort into helping them? What were you thinking at the time?
Yi He: I think many times, people might over-interpret this. Because I am someone who easily empathizes with others, it is also very easy for me to put myself in their shoes. When I see a user say, “I am a college student, and all this money is gone,” I think to myself that if I were them, I would be absolutely desperate. If I have the ability to help them a bit, I will try my best to do so.
However, from a business logic perspective, we cannot expect every trading platform to bear all the losses for everyone; that is impossible to achieve. So, in many cases, what we can actually do is to try our best to help users solve problems within reasonable boundaries.
What we hope to do is to expand this industry and raise the overall water level of the entire sector. This way, in a healthier ecosystem, users have the opportunity to make money, and platforms can achieve long-term development. We only earn the money we are supposed to earn, and on this basis, we make normal decisions to help users solve practical problems.
Many people might say, isn’t this too “humanitarian”? I want to say, if you put yourself in that position — if you personally were running a company, would you want the company to merely maintain a high profit margin, or would you want it to have more users and create greater value? Most people would probably still choose to stand on the side of the users.
I am inherently a very positive-thinking person. I feel that if you look at this world and the first thing you see is malice, then you will be surrounded by malice; if you see heaven, you will be surrounded by angels. So I try to face problems with a positive mindset.
Strategies for Ordinary Investors: Prioritize Top-Tier Assets, Use Small Positions for High-Risk Opportunities
Question: Currently, for ordinary investors, especially young beginners, which sectors should they focus on the most?
Yi He: I believe that “focusing on sectors” is inherently chasing trends. But most trends will eventually drop while you are chasing them. For young people and beginners, a more ideal approach is actually not to chase trends every day, but to try to choose the most top-tier assets and the assets with the highest certainty, especially within the few massive themes in the industry.
Of course, you can take a very small percentage of your funds to take risks, such as 1%, 2%, or 5%, but you must strictly control your position sizes. The vast majority of your asset allocation should still be placed in relatively stable and mature targets. You can use a very small amount of money for trial and error, but do not bet a large amount of capital on high-risk assets.
Project Valuation Logic: Look at Users, Revenue, and the Willingness to Provide Real Empowerment to Tokens
Question: Nowadays, many crypto projects have companies that are performing well and generating good revenue, but their token performance is very poor. How do you view this issue? What should project teams do in the future?
Yi He: This is actually a very interesting question. We have previously spoken with some project teams that have already launched, and they themselves would say: our business is good, our team is good, but our token performance is just poor. So why not add some utility or empowerment? They would say it’s because they don’t want to provoke regulators, regulators don’t allow it, so the token can only be this way. Because it is a “governance token,” and governance tokens cannot have real utility.
However, I believe this logic is not necessarily completely correct. As time progresses and as policies toward the crypto industry gradually loosen in some highly regulated countries, I firmly believe there will be project teams willing to provide real empowerment to their tokens, just like BNB.
Fundamentally, whether a project is worth looking at depends first on whether it truly has vitality, genuinely has users, and actually makes money; second, on whether it is genuinely willing to empower its token with its revenue and interests. If it lacks both of these points, then the project is practically not worth looking at.
Will You Publish a Book in the Future?
Question: Many people really like the way you express yourself and want to know if you will publish a book in the future?
Yi He: I think writing is very interesting, but to be honest, I often feel that many of the things I want to say might have already been expressed better by others. So whether or not I will continue to write systematically will depend on future plans.
But I am very grateful that everyone is willing to listen to me share these things. The reason you believe in me is not actually because I am so special, but because you believe in Binance and the Binance community. That is why we have weathered many difficulties together.
How to View the Relationship Between a CEO’s Personal Image and Company Culture
Question: How do you view the relationship between a CEO’s personal image and company culture? Many people say that investing is essentially investing in people; what is your take on this?
Yi He: I believe the phrase “investing is investing in people” holds true in many cases. Because investing in people is essentially investing in the founder — investing in the founder’s cognition, values, execution, and the organizational culture they have built.
You could also understand it this way: a company’s culture is largely influenced by its founders. Currently, we are applying for licenses and establishing standards in more countries globally, which is mostly about laying the groundwork for compliance and regulation; meanwhile, I personally focus more on the overall organizational structure of the company, as well as user growth and user experience.
Investment Methodology: Build a Cognitive Framework First, Then Discuss Trading and Risk Control
Question: In many communities today, some people get overly excited or extremely pessimistic due to short-term price fluctuations. How do you view this phenomenon? How should ordinary people participate in this industry?
Yi He: I sincerely hope that everyone builds products that people actually use, rather than just relying on emotions and narratives.
I deeply believe that the amount of money a person makes is inherently the monetization of their cognition. But this monetization of cognition isn’t just about “I have an idea”; it’s about whether you have truly executed that idea, and during the execution process, learned, iterated, improved your execution capabilities, and further elevated your cognition.
So, when I see some so-called OGs still talking big everywhere, I feel a bit emotional. For ordinary people, you will always encounter some very special opportunities in life, such as buying BNB or BTC and achieving financial freedom, or catching some major opportunities in the AI era. But more importantly, even if you buy in, you won’t necessarily make money. Why? Because you might not truly understand the structure of that industry; you don’t know why that asset is going up.
If you are merely “following the trend,” you lack that larger cognitive logic. Therefore, whether in entrepreneurship or investment, I believe that ordinary people are better suited for relatively steady choices. You might not be able to achieve massive success overnight, but this is a path more suitable for the majority of people.
Of course, there are also many highly skilled trading talents who are indeed very good at trading and can turn small capital into large sums. But not everyone is suited for that path. We need to be truly professional in one specific area, rather than trying to dabble in everything. Start with what you are good at, what you understand, and what you find valuable, and then simultaneously learn about investing or trading. Even if you do decide to trade, you must ensure proper risk control.
Most Projects Will Ultimately Fail; Be Clear About What You Are Doing
Question: Right now, many projects use your name or Binance’s name for promotion, and some people in the community might mislead newcomers. Do you have any reminders for everyone?
Yi He: Do not deceive yourself, and do not let others deceive you.
Binance Launchpool, project listings, and various official actions occur because the projects themselves meet our standards. It’s not because of something I said, nor is it because someone attached the name “Yi He” to their project that they will definitely receive resources. Please do not understand this logic backwards.
I also hope everyone understands that many of the current documents and rules are not tailored for any specific project. Binance respects the market and respects the rules. But please never assume that Binance will financially support every project you see on the BNB Chain.
I will tell you that 99.9% of projects may eventually go to zero. You must understand that most projects will fail. Under this premise, it is more important to have a clear cognition yourself and not be fooled by others. Do not easily believe it when someone says, “As long as it has Yi He’s name on it, Binance will definitely list it.” This kind of thinking is extremely dangerous; you must be careful.
Finally, just a few quick words. Every time I stand on a stage, I hope my trip here is not in vain. I hope that apart from enjoying the food, you can also find something useful for yourselves through our communication.
Fundamentally, we enable each other’s success. No single person can become a remarkable industry figure just by saying a few words on their own. Ultimately, it relies on the entire industry moving upward together. I also hope that for all the friends here today, you can all build your projects well and improve yourselves in the future.
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